The Koji Suzuki novel called "Drop" will be printed in short form on millions of rolls of toilet paper in a marketing coup for the Hayashi toilet roll company
Each roll will carry several copies of the new nine-chapter novella "Drop" by Koji Suzuki. Who knows the story may even be made into a cult film.
"Drop," is appropriately set in a public restroom. The Drop toilet paper novella takes up about three feet or 90 centimeters of a toilet roll. Koji Suzuki's "Drop" can be read in just a few minutes, according to manufacturer Hayashi Paper.
Hayashi promotes the toilet paper, which will sell for 210 yen or US$2.20 a roll, as "a horror experience in the toilet."
Vice President of Hayashi Paper Corp, Takaki Hayashi, said he had read the story and it is scary enough that you could almost crap ones pants.
"I've read the story and it's very scary," he said.
Koji Suzuki's Drop toilet paper story plays on the Japanese superstitions that ghosts and evil spirits inhabit the smallest room in the house. Toilets in Japan are often relegated to the most distant part of the home.
The AP notes that parents still tell naughty children that a hairy hand will seize them when they have their pants around their ankles if they misbehave and drag them down into the dark water below.
Japan is even more fucked up than I ever imagined.