International Bon Vivant and Raconteur (nick_kaufmann) wrote,
International Bon Vivant and Raconteur
nick_kaufmann

You've Gotta Be Kidding Me

via mauricebroaddus



A new billboard advert for Sony's white PSP has caused consternation across the US videogaming community. The ad shows a white model dressed entirely in white threateningly grasping the face of a black model. Next to them are the words, "PlayStation Portable. White is coming".

What, are you fucking kidding me? Who greenlit this ad thinking it was a good idea? Obviously, Sony is trying to be controversial for the sake of attention, but I think this goes beyond provocative into an uncomfortable "white power" zone. Who are they marketing the white PSP to with this, anyway? Hitler youth?

My favorite line from the article: So far the debate has split comments sections with some condeming Sony and equal numbers defending the ads as a harmless personfication of the handheld console's two available colours.

Harmless personification? Phew! I was worried all those centuries of white people owning black people as slaves might have created emotional and societal baggage that would require at least a smidgen of sensitivity, but it looks like I was wrong about that. Thank goodness there's no more racism in the world and images like this one have no deep social undercurrent!
Tags: politics
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