|Kirkus Reviews Will Now Come with a Halftime Show and $10 Beers
||[Feb. 11th, 2010|09:53 am]
International Bon Vivant and Raconteur
Back in December it looked like the nearly 80-year-old book industry trade magazine Kirkus Reviews was a goner. Come January, rumors began to spread that there was an unnamed buyer in the wings waiting to swoop in at the last minute and keep Kirkus Reviews alive and its staff employed.
And now we know who that buyer is.
Herb Simon, the owner of the Indiana Pacers, the NBA team, and chairman emeritus of Simon Property Group, a shopping mall developer, has bought the venerable journal of prepublication book reviews from the Nielsen Company
The good news is that the company will retain its current editorial leadership, which means Elaine Szewczyk won't be replaced by Reggie Miller anytime soon. The bad news is that Simon and his co-venturists plan to make no immediate changes to the magazine, other than beefing up its digital presence, which means Kirkus Reviews will go on being the review world's ornery old man who hates everything and is always telling you how everything you like is mind-rotting garbage.
But what I'm really looking forward to are the dancing Kirkus issues that I'm sure will inevitably come out during the Pacers' halftime shows! Or maybe they'll go with a new mascot instead: Kirky, who is a rolled up issue of the magazine and likes to diss referees with zingers like "oracular psychobabble," "Holmes himself couldn't deduce any meaning from this limp pastiche" and "impenetrable dreck on the level of a rhesus monkey's random bangings upon the keyboard." Now that would get me watching basketball!